The operationalisation of the four-year sales agreement between Dynamos Football Club and their anchor sponsor Remmington Gold has kicked off
The deal was launched in February and the two parties have confirmed, through an official statement, that the deal is now fully operational.
The development comes at a time Dynamos have begun steps to commercialise and widen their revenue streams beyond gate revenue.
Dynamos, just like all the local teams, have had to endure months without any gate-takings as action was halted owing to the pandemic that forced a stop to global sporting action.
But before the Covid-19 outbreak, Dynamos had begun exploring ways to enhance brand visibility through merchandise sales, particularly the club’s replica jerseys and branded shirts.
“The sale of our merchandise has kicked off,” read part of the statement.
“Dynamos Football Club and their main sponsors Remington Gold are glad to announce the operationalisation of our four-year sales relationship agreement, which was concluded in February 2020.
“The two partners agreed that they shall, during the subsistence of the agreement, distribute, through their supporters’ structures, the official club merchandise and or paraphernalia and Remington Gold products in Zimbabwe and beyond the borders.
“The products, which shall be sold to the club’s fans and the general public, shall be distributed through designated distribution agents comprising, but not limited to the following: sports shops, restaurants and food courts, service stations, licensed vendors, departmental/chain stores, wholesalers and club offices.”
While Dynamos’ official home and away shirts will be on sale when the season gets underway, merchandise like royal blue supporters’ shirts (pictured) are already on sale at US$10.
Dynamos spokesperson Tinashe Farawo explained further details of the merchandise deal.
“The first batch of official club merchandise comprising royal blue supporters’ shirts shall be sold at your nearest distribution agent designated by the club.
“Each original supporters’ shirt shall be sold for a special price of US$10.
“More merchandise, including the official 2020 season home and away playing shirts, shall be going on sale as soon as the season gets underway,” Farawo said.
Dynamos and fellow traditional giants Highlanders and CAPS United have constantly been urged to lead the way in becoming commercial ventures in line with global football trends.
Without official club replicas and branded shirts, caps, scarves and other merchandise, Dynamos fans have had to find their identity in replicas of international clubs such as Chelsea who wear similar colours.
Farawo, however, believes the Premiership giants can only build from the steps they have taken through their partnership with Remington Gold, which includes their supporters across the country.