Tag: Remmington Gold

DeMbare Bemoan Low Supporters’ T-Shirt Sales

The Dynamos Supporters’ T-Shirts which hit the market a few months ago have received poor response from the fans.

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The royal blue branded T-shirts (pictured) were launched in February during the signing of the four-year sales agreement between Dynamos and their sponsor through the Remmington Gold brand.

Before that, Dynamos had begun exploring ways to enhance brand visibility, through merchandise sales, particularly the club’s replica jerseys and branded T-shirts.

DeMbare’s official home-and-away jerseys will be on sale when the season gets underway but merchandise like the royal blue supporters’ shirts are already on sale at US$10 each.

However the supporters’ shirts have been hit by poor uptake.

Club Executive Chairman Isaiah Mupfurutsa said the supporters, who make up the market, have been struggling under the effects of the coronavirus lockdown.

“The uptake has been very low and I think it’s because of a number of factors emanating from the COVID-19 pandemic, in particular, the financial constraints on the part of the supporters,” said Mupfurutsa.

“I think we all appreciate the world is going through unusual times.

“Many Zimbabweans are informally employed and, because of the coronavirus restrictions, some may have found it difficult to spare an extra dollar for the merchandise.

“Secondly, the league hasn’t started yet and the fact that people are not going to the stadium, for football matches, it tends to affect the appetite for replicas.

“When games are being played, and the team is winning, the fans would want to buy and try to identify with their team.

“It’s a chance for the team to boost income but we are not realising the revenue from the merchandise, as per the projections we had made, because everything is on standstill because of the coronavirus.”

But some supporters have raised concern over the quality of the T-shirts which they claim does not justify the US$10 price tag, while some said they would rather wait for the actual replica jerseys.

Mupfurutsa is confident the replicas plus the playing kits will arrive soon.

“We are sure they will be ready by the time the season starts. We have also made provisions for the playing kits, in case the authorities give the greenlight to start playing football, and the consignment is delayed.’’

The Harare giants have said the products will all be sold to the club’s fans and the general public.

The merchandise will be distributed through designated distribution agents, comprising sports shops, restaurants and food courts, service stations, licensed vendors, departmental/chain stores, wholesalers and club offices.

Mupfurutsa said the club have put in place measures to fight piracy and the sale of cheap, counterfeit merchandise by bogus dealers who have been making money at the expense of the club.

“We were in the final stages of registering of patents. But that, as well, was affected by the lockdown.

“That process was on its final stages and once we are done with that we will have a legal basis to fight piracy and the distribution and sale of counterfeits.

“We will be protected by the law and anyone found on the wrong side will be penalised by the law,” said Mupfurutsa.

Dembare Merchandise Deal Goes Into Motion

The operationalisation of the four-year sales agreement between Dynamos Football Club and their anchor sponsor Remmington Gold has kicked off

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The deal was launched in February and the two parties have confirmed, through an official statement, that the deal is now fully operational.

The development comes at a time Dynamos have begun steps to commercialise and widen their revenue streams beyond gate revenue.

Dynamos, just like all the local teams, have had to endure months without any gate-takings as action was halted owing to the pandemic that forced a stop to global sporting action.

But before the Covid-19 outbreak, Dynamos had begun exploring ways to enhance brand visibility through merchandise sales, particularly the club’s replica jerseys and branded shirts.

“The sale of our merchandise has kicked off,” read part of the statement.

“Dynamos Football Club and their main sponsors Remington Gold are glad to announce the operationalisation of our four-year sales relationship agreement, which was concluded in February 2020.

“The two partners agreed that they shall, during the subsistence of the agreement, distribute, through their supporters’ structures, the official club merchandise and or paraphernalia and Remington Gold products in Zimbabwe and beyond the borders.

“The products, which shall be sold to the club’s fans and the general public, shall be distributed through designated distribution agents comprising, but not limited to the following: sports shops, restaurants and food courts, service stations, licensed vendors, departmental/chain stores, wholesalers and club offices.”

While Dynamos’ official home and away shirts will be on sale when the season gets underway, merchandise like royal blue supporters’ shirts (pictured) are already on sale at US$10.

Dynamos spokesperson Tinashe Farawo explained further details of the merchandise deal.

“The first batch of official club merchandise comprising royal blue supporters’ shirts shall be sold at your nearest distribution agent designated by the club.

“Each original supporters’ shirt shall be sold for a special price of US$10.

“More merchandise, including the official 2020 season home and away playing shirts, shall be going on sale as soon as the season gets underway,” Farawo said.

Dynamos and fellow traditional giants Highlanders and CAPS United have constantly been urged to lead the way in becoming commercial ventures in line with global football trends.

Without official club replicas and branded shirts, caps, scarves and other merchandise, Dynamos fans have had to find their identity in replicas of international clubs such as Chelsea who wear similar colours.

Farawo, however, believes the Premiership giants can only build from the steps they have taken through their partnership with Remington Gold, which includes their supporters across the country.

Dynamos, Gold Leaf Marriage Extended To Fans

GOOD times continue to roll for Harare giants Dynamos Football Club after their principal sponsor Gold Leaf Tobacco signed a Sales and Distribution Memorandum Of Understanding with the leaders of the club’s fans in Harare yesterday.

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DeMbare are in the second year of a five-year sponsorship deal with the South African-based tobacco processor through the Rudland & George brand worth ZWL5 million, translating to ZWL1m per year.

The package has since been reviewed upwards to cushion the club from the current inflationary environment.

Gold Leaf Tobacco have been taking care of Dynamos wage bill and all the operational expenses since last year.

This latest deal will see the club supporters playing an active role in pushing sales and raising the market presence of the specific Remington Gold products, one of the Gold Leaf Tobacco brands.

In return the fans are earmarked to benefit a certain percentage of the sales in commission.

Dynamos, as a club, are set to pocket more, in terms of commissions, under this extended agreement where Gold Leaf Tobacco will be selling their Remington Gold products through the club.

Gold Leaf Tobacco company’s representative, Sithabiso Martin said they are happy with their association with the country’s biggest football club and want to see a strong Dynamos emerging again.

“In the last few seasons, it has been disappointing and underwhelming because Dynamos was used to a certain place before, that is at the top. But I am positive because they have now partnered with the right brand.

“We would have loved to host the multitudes of the club’s fans at a larger scale like a stadium, since this is an event for the supporters but due to the current social distancing measures put it place by the government, we could not congregate like that.

“Going forward, we pledge to work well with the Dembare brand together with all the club’s Supporters’ Chapters across the country in pushing both the Dynamos and rebranded Remington Gold brands.

Dynamos Chairman Isaiah Mupfurutsa was naturally elated with the extended agreement and pledged his club’s bid to reposition themselves as the leading football brand on the domestic scene.

“This is a momentous occasion which marks the further strengthening of relations between Dynamos Football Club and our anchor sponsors, Gold Leaf Tobacco Company in Zimbabwe,” said Mupfurutsa.

“We are here to witness the power of football and business’ strategic collaboration, a partnership which shall set the tone for the growth of Zimbabwean football for posterity.’’

“Dynamos Football Club is on a business trajectory and we shall strive to turn the club into a business partner of choice through embracing best practices.

“Poor governance and any other vices now have no place at Dynamos Football Club. We believe that we should be at the front-line in the thrust to embrace professionalism through the FIFA Club Licensing framework.

“We would like to be the champions of best practices in Zimbabwe football, making our club an attractive investment partner.

“The progress we have made to date, in terms of attaining good governance benchmarks, has seen our anchor sponsors increase their support for the club and more partners have begun to show interest in partnering our club, locally and abroad,’’ said Mupfurutsa.

Speaking on behalf of the supporters a member of the Dynamos Supporters Association national executive, Mr Benjamin Munzira thanked the Principal Sponsor for the ground-breaking initiative that is set to involve the fans more in the revolution of the club.

“Dynamos remains a source pride to the faithful 7 million or more supporters across the world. We want to thank Gold Leaf Tobacco for coming up with this initiative to engage the fans of the club.

This sales agreement is a win-win, it finances the club, sponsor and supporter given the huge support base Dynamos has.”

In closing, Munzira assured the players, represented by the club captain, that the fans would rally behind the team in a fervent but peaceful manner this upcoming season,” said Munzira.