Tag: Isaiah Mupfurutsa

Dembare Official Kit To Be Unveiled Soon

DYNAMOS Football Club have refuted widespread speculation that the kit (pictured) worn by players at their ongoing social responsibility programmes and training sessions is the official playing kit for the Harare giants.


DeMbare Chairman Isaiah Mupfurutsa says Dynamos will, infact, unveil their official 2020 playing kits in the coming weeks.

The Premier Soccer League management recently revealed that the 2020 season is provisionally set to be played in a mini league “bubble” format.

The 21-time champions are ticking all the right boxes at a time when some financially struggling local clubs are feeling the full impact of the coronavirus pandemic.

But for the usually problem-ridden club, what was largely expected to be a tough year for them has in fact turned out to be a fairly smooth sail for the club, all thanks to principal sponsors Gold Leaf Tobacco.

The DeMbare boss clarified the matter, “Contrary to what most people think, the kit that was widely circulated on social media about two weeks ago is not the official kit that will be used by the team but it’s part of regalia that players will use during social responsibility initiatives.

“We are involved in so many social responsibility programmes in partnership with our sponsors RG-Gold Leaf Tobacco and our players must be identifiable when doing non-profit work in communities,” explained Mupfurutsa.

“The official kit will be unveiled in a few weeks.” 

“Now that football has been given the green light to resume, we are forging ahead with plans to unveil a brand manufactured official kit that will be used in the mini league format that is being proposed by the PSL,” he said.

Turning to the DeMbare/ RG-Gold Leaf Tobacco partnership that has seen the club resemble a smooth sailing ship, Mupfurutsa said the club was in a good space and would continue to strive to improve the welfare of its players.

“We are in a good space, we can’t complain. Our sponsors have been very generous by making sure we navigate through these difficult times as our players are paid on time and did not have to worry about pay cuts when other clubs were struggling to keep afloat.

“We are in the first two years of a five-year deal and the relationship between the club and our sponsors keeps growing,” he added.

Dembare Want Authority Over Club Merchandise

DYNAMOS Football Club, who are undergoing a professional revolution, are putting in place stringent logistical requirements that will see them tapping all revenue streams into the club coffers..


Club Chairman Isaiah Mupfurutsa confirmed that they are in the process of finalising some copyright issues which will give them absolute authority to own all club merchandise.

The Harare giants have since set up a stand-alone commercial division that will oversee and try to exploit all available income-generating channels, including the sale of merchandise.

The Glamour Boys, the country’s most-supported football club, haven’t been cashing in on their fan base as some enterprising people have, instead, filled that gap over the years.

By their admission, DeMbare have lost millions of dollars in potential revenue from the sale of merchandise over the years.

They have only been getting income from sponsorship, and gate takings, which is usually consumed by other costs, including stadium hire, as well as mandatory payments to ZIFA, PSL and other service providers.

But, the former champions who, of late, have been desperate to transform the way they run their club, seem to have awoken from their lengthy slumber.

“We have realised we have been losing a lot in potential revenue as we have not explored this avenue,” said Mupfurutsa.

“We have a bulging fan base yet we haven’t converted that loyalty into big business.

“What a business needs is loyalty first, and we have that but, we have lacked ways of harnessing all that into revenue.

“We have a five-year plan that runs between now and 2025 in which we are planning to transform the team into a mega-project.

“We are working on establishing a commercial division which will be responsible for driving our business. We are starting by establishing a good team with a sound junior policy and ensure we produce results, which is the prime factor that brings supporters to the club.

“We will, in the near future, partner big shops to sell our merchandise. We are setting up sound distribution channels to ensure that everyone, who needs a Dynamos piece, gets it.’’

He said vendors who sell counterfeit products with the team’s logos have been a threat to their enterprise over the years.

“Of course, those (vendors) have posed a huge threat, but we cannot entirely blame them as we have not been doing what we are supposed to do as a club,’’ he said.

“We have not been providing what our fans want and those vendors have merely moved in to fill that gap which we have created as a team.

“We have now opened our eyes and decided to establish ourselves in the business world. We know our fans are loyal and they will come in and support us.

Mupfurutsa said in the long run, the club will also partner other companies, and also ensure they have mobile shops, to cater for those who want to buy their merchandise at stadiums.


DYNAMOS Football Club would like to inform the family of Dynamos that our captain for the 2020 season Partson Jaure was involved in a car accident early morning today and sustained head injuries.


He is currently detained at Parirenyatwa Hospital where he is receiving specialist medical care in a private ward.

He sustained a head injury when he was involved in a car crash whilst driving home.

His condition is stable, he’s not on oxygen but not yet fully awake.

He will be assessed by a neurosurgeon to see the extent of the injury but he’s out of danger.

Isaiah Mupfurutsa


(For and on behalf of Dynamos Football Club)

Dynamos, Gold Leaf Marriage Extended To Fans

GOOD times continue to roll for Harare giants Dynamos Football Club after their principal sponsor Gold Leaf Tobacco signed a Sales and Distribution Memorandum Of Understanding with the leaders of the club’s fans in Harare yesterday.


DeMbare are in the second year of a five-year sponsorship deal with the South African-based tobacco processor through the Rudland & George brand worth ZWL5 million, translating to ZWL1m per year.

The package has since been reviewed upwards to cushion the club from the current inflationary environment.

Gold Leaf Tobacco have been taking care of Dynamos wage bill and all the operational expenses since last year.

This latest deal will see the club supporters playing an active role in pushing sales and raising the market presence of the specific Remington Gold products, one of the Gold Leaf Tobacco brands.

In return the fans are earmarked to benefit a certain percentage of the sales in commission.

Dynamos, as a club, are set to pocket more, in terms of commissions, under this extended agreement where Gold Leaf Tobacco will be selling their Remington Gold products through the club.

Gold Leaf Tobacco company’s representative, Sithabiso Martin said they are happy with their association with the country’s biggest football club and want to see a strong Dynamos emerging again.

“In the last few seasons, it has been disappointing and underwhelming because Dynamos was used to a certain place before, that is at the top. But I am positive because they have now partnered with the right brand.

“We would have loved to host the multitudes of the club’s fans at a larger scale like a stadium, since this is an event for the supporters but due to the current social distancing measures put it place by the government, we could not congregate like that.

“Going forward, we pledge to work well with the Dembare brand together with all the club’s Supporters’ Chapters across the country in pushing both the Dynamos and rebranded Remington Gold brands.

Dynamos Chairman Isaiah Mupfurutsa was naturally elated with the extended agreement and pledged his club’s bid to reposition themselves as the leading football brand on the domestic scene.

“This is a momentous occasion which marks the further strengthening of relations between Dynamos Football Club and our anchor sponsors, Gold Leaf Tobacco Company in Zimbabwe,” said Mupfurutsa.

“We are here to witness the power of football and business’ strategic collaboration, a partnership which shall set the tone for the growth of Zimbabwean football for posterity.’’

“Dynamos Football Club is on a business trajectory and we shall strive to turn the club into a business partner of choice through embracing best practices.

“Poor governance and any other vices now have no place at Dynamos Football Club. We believe that we should be at the front-line in the thrust to embrace professionalism through the FIFA Club Licensing framework.

“We would like to be the champions of best practices in Zimbabwe football, making our club an attractive investment partner.

“The progress we have made to date, in terms of attaining good governance benchmarks, has seen our anchor sponsors increase their support for the club and more partners have begun to show interest in partnering our club, locally and abroad,’’ said Mupfurutsa.

Speaking on behalf of the supporters a member of the Dynamos Supporters Association national executive, Mr Benjamin Munzira thanked the Principal Sponsor for the ground-breaking initiative that is set to involve the fans more in the revolution of the club.

“Dynamos remains a source pride to the faithful 7 million or more supporters across the world. We want to thank Gold Leaf Tobacco for coming up with this initiative to engage the fans of the club.

This sales agreement is a win-win, it finances the club, sponsor and supporter given the huge support base Dynamos has.”

In closing, Munzira assured the players, represented by the club captain, that the fans would rally behind the team in a fervent but peaceful manner this upcoming season,” said Munzira.

Breath Of Fresh Air At Dembare

A breath of fresh air is prevailing at Dynamos Football Club if events of the past 2 weeks are anything to go by.

Dembare, the biggest and most successful club in local football, have somehow perfected an amateurish and chaotic way of doing things over the years.

Most of their pre-seasons have been characterised by chaotic preparations, players’ mutiny and false promises of signing-on fees.

But this year, Dembare have been uncharacteristically serene and professional since the players regrouped from the festive holidays on the 20th of January 2020.

The Dynamos executive has undertaken a massive restructuring of the team as they captured 11 of Tonderai Ndiraya’s choicest players.

The new players range from rookies like Tanaka Chidhobha and Nkosi Mhlanga, to versatile players like Tymon Mvula and David Temwanjira and veterans like Sylvester Appiah and Byron Madzokere.

Refreshingly, all the new signings , together with the old players, came out in full force on the very first day of training at Hellenic Sports Club.

Even an injured Partson Jaure was present, and watched proceedings from the terraces.Training went on well the rest of the week with focus mainly on fitness drills.

On Friday, fans and observers were surprised to learn that Dynamos players had left for Lake Chivero for a 3-day team building and bonding camp, something unheard of in previous Dembare teams.

And soon enough, pictures and videos of events at Chivero started trending on social media of players doing fitness drills, bonding games, mud-bath and hiking among other activities.

You could see the unity and togetherness among the players as they went through the Chivero camp.

The contingent returned to Harare on Sunday, and the following day it was back to serious business as the players alternated between training at Hellenics and gym sessions at a local fitness centre.

Credit to the Executive for charting a new trajectory for the Glamour Boys as we seek to end a 5-year barren spell.

Club spokesperson Tinashe Farawo has already promised that more such activities are in the pipeline for The Boys In Blue.

Sponsors Rudland & George are on record expressing delight at the stateof affairs at Chazunguza.

Fans are already looking forward to the new season which Chairman Isaiah Mupfurutsa has boldly declared their intentions to return to the top of the local game. dembare.net